portfolio.        

Browse examples of past work and explore a bit about my process.

I love being on set and am comfortable assessing and hiring teams to produce resonant films. I ensure filmmakers are aligned to the vision and storytellers are prepared, guided by an ethical storytelling approach I co-developed. 

narrative films

I led filmmaking teams to deliver the following films:

Films premiered at Tipping Point Benefit to raise funds for services in the Bay Area. In 2024, the event raised $14.5 million.​

content strategy

I conducted a creative agency search, managed content writers, three photography shoots, and developers to produce the technical website. I also utilized the content structure I co-produced with the creative agency to overhaul social media content.

I managed an eight-month brand + website refresh for Tipping Point Community that resulted in a 118% increase in website impressions one year after launch.

I produced a written report and release strategy for Tipping Point’s 2023 research report on poverty in the Bay Area. Traditionally a long-from report disseminated as a static PDF, I developed a plan that resulted in Tipping Point reaching the #1 Google search result for "Bay Area poverty" throughout 2024.

I worked with data analysts and a design team to develop a key takeaways fact sheet, a blog post with animations, and a series of social media posts and videos.

live speeches

I’ve worked with experienced spokespersons and speakers hitting the stage for the first time. I’m inspired by each person’s unique talents and experiences to craft live remarks that feel true to each person and achieve the event’s goal.

I led interviews, wrote speeches, and prepared speakers for delivery at private concerts and fundraisers attended by Bay Area donors and community members.

executive visibility

I write content that matches each person’s style and tone. I can take a few musings and create talking points or digital materials, ensuring a cohesive voice that leverages expertise.

The following are samples from various projects I’ve worked on. For each person, I developed a strategy and final deliverables based on their goals.

campaign management

Made by the Bay

In 2021, Tipping Point funded an effort to build pride and elicit hope for the Bay Area to rebuild a sense of community after the pandemic.

My team worked with a large firm to develop a regional campaign, and my responsibilities included providing key direction on the creative design and creating distribution plans for paid and organic social media. I also helped coordinate major partners and create a toolkit for ambassadors. Ambassadors and partners included the San Francisco 49ers, Golden State Warriors, and local artists and business owners (such as Lateefah Simon, Rafael Casal, Oaklandish, and Green Apple Books).

Annual Fundraisers

For three years, I developed and executed audience acquisition campaigns across paid and organic social media and email campaigns to drive memberships and ticket sales that contributed to 60% of the annual revenue of the Bay Area Discovery Museum. In addition, I led a 3-month Annual Fund campaign resulting in $60,000 in donations from individuals via mailed, emailed, and social media calls-to-action.